Can Jeweler's Celebrity Chic Entice Investors? WSJ
Thursday, April 30, 2009 at 8:52AM Michelle enjoys wearing Loree Rodkin jewelry. Thrust into the national spotlight, the businesswoman artist would like to sell her company.
Quoted via Wal Street Journal:
Well-connected in Hollywood and rocker circles, Ms. Rodkin has jetted to widespread fame as a jewelry designer since becoming Michelle Obama's go-to jeweler. Her medieval-looking pendants and signet rings are pitch-perfect for baby boomers who have fond memories of their peace-love-and-rock'n'roll days but have grown into diamonds and gold.
Now, Ms. Rodkin is ready to cash in. She has been telling friends that she would be willing to sell her company.
Recession or no, the dream of selling one's brand lives on in the luxury business. Investors can offer designers the joys of creativity without the headaches of operations and can bankroll global expansions. Louis Vuitton made luggage and ran his company until his death in 1892, when he passed it on to his son George. But these days, who wants to labor as an artisan into old age? more
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