Obama the messiah of Madison Avenue: SFGate
Saturday, January 24, 2009 at 4:18AM Quoted via San Francisco Chronicle:
Barack Obama, the new leader of the free world, has become a red-hot commodity - in the free market. The Obama "brand" has become one of the hottest pitches in the advertising and marketing universe.
From Pepsi to Ikea to Beanie Babies, advertisers are riffing off Obama's campaign and Obama-inspired themes to sell commemorative plates, TV show plots, Sasha- and Malia-inspired dolls and Michelle's olive J. Crew leather gloves.
Bottom line: Obama - and everything associated with him - has gone platinum on Madison Avenue. more


















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