Buying Into the Obama Brand
Wednesday, February 4, 2009 at 10:56AM
Yesterday's London Times followed up on the Beanie Baby doll story, confirming the President's White House lawyers moving to insure that Brand Obama isn't overcommercialized.
The challenge is formidable, because commercialization is the heart and soul of American culture. First amendment rights are very important rights in America. At the same time, public figures have legal rights over the use of their images.
The Times gives us a brief review of merchandise already out there: There are Obama-themed running shoes, Yes We Can Cola, boxer shorts, golf balls, hot sauce, Barack-O-blend coffee, chocolate Obama lollipops, Obama lipstick and Obama cigars. Ikea, the home-assembly furniture chain, has launched an “Embrace Change” marketing campaign, while Southwest Airlines has promoted a “Yes You Can” ticket sale.
As consumers, we control the success of Brand Obama. To buy or not to buy, that is the question. A


















Reader Comments (1)
So good! I like it very much,but If you can add more video and pictures can be much better, I have never read such a lovely article and I am coming back tomorrow to continue reading.www.watchessuper.com