O-Economy Buzz Words

Newsweek asks: Can a person survive consuming nothing but Barack-themed stuff?

To answer this survival challenge, writer Jessica Bennett spends a day consuming nothing but Barack . . . drinking Obama beer, wearing Obama clothes and perhaps visiting Obama, Japan.

It's a clever angle, one that throws up some new consumer consumption terms: "Obammerce" and "Oconomy.

Bennett's summary of Barack's is apt for the moment: He's become an international rock star, the fulfillment of Martin Luther King Jr.'s dream, a gifted orator with the charisma of JFK, the intellect of Einstein and the coolness of Kanye West. He is the most awesome father around, the husband every woman dreams of, he wears skinny suits and can sink three-pointers. He is already on his way to achieving world peace. Barack Obama is, basically, the greatest man to ever walk this earth.

Anyone and everyone connected with selling, marketing, branding has the same point of view. Barack Obama is the biggest phenomenon we've seen in our short or long careers. He sells from New York to LA, on to Tokyo and Mumbai, and London, too.

Did I mention Peoria? Yes, indeed, Barack plays in Peoria just fine.

Summing up the situation, Bennett interviews a Washington souvenier dealer, who says that Obama is second only to the pope (who just got his own YouTube Channel, FYI.) In a world-wide survey, my money's on B-Man for top dog chi-ching status.

Another interesting article: Obama the messiah of Madison Avenue.

Anne