About L Anne Enke

Contact Anne as SmartSensuality@yahoo.com

SUMMARY: L Anne Enke is a Fortune 500 women's lifestyle trends researcher, sensual product design and marketing expert, and Internet website writer/entrepreneur, living in New York City. Anne helps clients and readers of her websites understand the demographic, attitudinal, and cultural issues that contribute to women's lifestyle choices, and the products and services that support them.

Anne believes that today's women consumers' buying decisions are based on "softer characteristics" like a brand's values and attitudes, and how they compare to a woman's own values. For over 10 years, Anne has tracked the evolution of three key subsets of American consumers, first identified by Dr. Paul Ray: the Traditionals, Moderns, and Cultural Creatives.

The Cultural Creatives represent the emerging values subset, sixty-five percent female, and born in the American social revolution of the 1960s. Michelle and Barack Obama represent the vanguard of this increasingly relevant and dominating segment of the global mindset.

Anne is also working with Rich Thompson, PhD, Director of Research for CPP, Inc., the exclusive publisher of the MBTI© personality test, on break-through research to prove a positive correlation between Myers-Briggs Type Indicator® and lifestyle spending choices and brand preferences.

A 10-year veteran of Victoria's Secret Stores, Anne was a key player in building one of America's most powerful women's brands. After managing a $50 million business unit, Anne created the first product development unit at Victoria's Secret, followed by the first fashion office and design studio. Anne co-produced the first two VS fashion shows.

Anne left her position at Victoria's Secret to focus more intimately on the evolution of women's lifestyles in America, and around the world. Not a pure academic, Anne's trends and analysis form the foundation for clients' business strategies and new business development. Follow up consulting is available to clients.

Since 2007 Anne has launched three websites devoted to women's lives.

Anne of Carversville.com celebrates the European art of living a sensual lifestyle. It also serves as Anne's personal online journal and a source of articles for understanding the new Smart Sensuality woman.

Sexy Futures.com, originally Anne's business website, is now repositioned to speak to consumers and business directly on the topic of female sexuality and product trends.

Anne will soon launch Redtracker, a monthly subscription newsletter and an unnamed quarterly "think tank" journal, designed to better understand the intersection of sexuality, product development, branding and marketing, and women's lifestyles.

Anne's new website Michelle-Style.com features global news about First Lady Michelle Obama. Anne's "Daily Gumbo" blog is devoted to a candid discussion about Michelle Obama's influence on women's fashion, lifestyle, personal values, activism, philanthropy health, and self-image.

All of Anne's websites track high-profile Smart Sensuality women, who are also Cultural Creatives. They include Michelle Obama, Queen Rania, Carla Bruni, Helen Mirren, Angelina Jolie and Madonna. Anne works closely with Gen Y women with Smart Sensuality potential.

For information on Anne's Presentations and Public Speaking Topics: